Use case
Stop paying for clicks you already earn
Agencies and growth teams use Conversion Console to map Google Ads search terms against organic rankings and reallocate budget toward true incremental demand.
How it works
Connect Ads + Search Console
Authorize read-only Google access and link the customer ID and GSC property to a site workspace.
Sync search terms and queries
Pull active paid terms and organic query metrics for overlapping landing pages.
Review cannibalization opportunities
Prioritize commercial terms with strong organic position/CTR where paid still spends heavily.
Brief media + SEO owners
Use strategy chat or exports to agree on negatives, landing changes, or SEO investment.
Outcomes
- Lower wasted spend on non-incremental terms
- Clearer SEO vs paid ownership
- Evidence for budget conversations with stakeholders
Related features
FAQ
Questions teams ask before they switch
What is “strong” organic?+
We surface terms with competitive average positions and healthy organic CTR on the same URL family — then you decide thresholds with your economics.
Does this work for Shopping or Performance Max?+
v1 focuses on search term ↔ organic query overlap. Shopping/PMax expansion is on the roadmap.
Run paid vs organic cannibalization on your stack
Request a private beta seat — or explore the full interactive demo with sample data.